How many emails did you get today? I bet at least one of them is an advertisement from a company marketing a product. After being sent countless emails, chances are, their names and products have already subconsciously registered in your mind, even if you did not read them with a conscious effort. So, the question arises, are such emails making an impact? Let's find out if email advertising is effective and how you can make it work for your business.

Reach your audience:

Whether you are showing off your new service or updating your audience on news about your company, keep in mind that it has to captivate the person who is reading it in the first place. You might be tempted to include information about your company – but do the customers really care about that? If you do need to include news and information not immediately relevant to them, make them the minor message rather than the main feature of your mail.

Also, make sure that your email stands out from competing messages in your customer’s inbox. You are probably not the only one trying to reach that specific person; be sure that your messages are unique from all the other mail that they have. Make your messages beyond just routine bulletins – find a hook to draw the customer in.

Know what type of marketing email you’re sending:

There are two major types of marketing emails with different objectives for each. The first is brand email, which promotes brand awareness, loyalty and goodwill with your customers. These include regular newsletters, and the contents could include information about a new product or service. The main focus of these emails is to make people aware of your goods in the future, and is not to get them to visit or purchase immediately.

The second type of marketing emails are direct marketing types, seeking to drive people to your products or services right away. It can be in the form of promotional offers or plain advertising, and should always contain new information. Keep in mind that they shouldn’t be sent at regular intervals as it could be seen as an intrusion for the recipient.

Remember the reason people signed up:

Keep in mind that many people become exasperated when they sign up for email related to one service, then start receiving other emails related to your other products. For example, a person that subscribed to a snowboarding newsletter starts receiving emails about hockey as well. Maintaining a clear relationship between the messages and the recipient ensures good relations and enables you to reach out to your audience.

Try to add free stuff to your emails:

People love free stuff. By adding free offers in your email, you can ensure that your subscribers will be more receptive to your emails. Adding value this way is great for building on relationships with existing customers and invaluable in cementing relationships with new subscribers as well. The free offer also creates extra promotion for your brand as well.

Focus on building relationships:

Email marketing is one of the best methods of generating return sales. These sales are focused on relationship built over time by your diligent efforts to remind customers about what you can offer. Try to avoid pestering your contacts with constant emails and focus your email content to what is relevant to them.

Our seasoned professionals have managed and built tons of e-mail marketing campaigns on a CPM, CPC, CPA and CPL level for mom and pop shops to fortune 500 companies. Here are some of the targets in running successful e-mail marketing campaigns through us.

Geographic Targeting – down to zip/area code.
Demographic Targeting – Age, AHI, Male/Female and much more.
Detailed reports in regards to opens, clicks and conversions.

What Next?

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